If you’re familiar with Indian commercials, you may recall the lovely puppy that tagged along with a young boy everywhere he went. Hutchison Essar, the cellular service provider in India that eventually merged with Vodafone India, used the dog in their “You & I” advertising campaign. In India, both the dog and the youngster have become cultural icons for the slogan “Wherever you go, our network follows.”
But what does the Vodafone dog’s name mean, if you know it at all? Cheeka, from the Hindi for “small” or “little,” is the name given to the Vodafone mascot dog. An employee at Nirvana Films, who created the commercial, came up with the name. The dog’s name is appropriate for its breed, character, and appearance.
This blog post will tell you more about Cheeka, the pug that inspired the Vodafone dog. His pedigree, provenance, pedagogy, and notoriety will all be discussed. We think you’ll find this piece interesting and informative, and we hope you’ll take something away from it.
What is the Breed and Characteristics of Cheeka the Pug?
Cheeka is a pug, a small, compact dog breed characterised by a wrinkled face, a curled tail, and large, expressive eyes. A pug’s coat is either black, apricot, silver, or fawn in colour, and it is smooth and glossy. A pug’s amiability, loyalty, playfulness, and adorability make him a great family pet.
The pug’s intelligence, inquisitiveness, and sense of humour are among well-known traits. A pug’s trainability and independence mean that it can be taught to do a wide range of tricks and orders. To maintain health and happiness, a pug requires daily activity, weekly grooming, and loving care.
How Cheeka was Selected and Trained for the Vodafone Ad?
Goan couple Vishal Bandekar and Lisa Bandekar are the proud owners of Cheeka, a British import. Cheeka’s expressive features and willingness to obey made him a prime candidate for the part. For weeks leading up to the commercial’s filming, Cheeka was trained by his owners and by expert trainers.
Cheeka had to train to walk on a leash, sit when told, face the camera, and accompany the child actor Jayaram on set. Cheeka had to adjust to the bustle and commotion of the set as well. Cheeka received food and compliments for his excellent showing.
What are Some Interesting Facts and Anecdotes about Cheeka and His Ad Campaign?
More than the boy actor’s pay, Cheeka made Rs. 150,000 off of the advertising. Cheeka’s popularity skyrocketed, and soon he was inundated with letters, packages, and requests for personal appearances. Before Hutchison Essar merged with Vodafone India in 2007, Cheeka starred in a number of commercials for the company, including “Happy to Help” and “Magic Box.”
The demand for pugs in India increased thanks in part to Cheeka’s fame. As a result of seeing Cheeka on television and billboards, many individuals desired to add a pug to their family as a pet. However, other owners gave up on their pugs because they were too much work or didn’t turn out looking like Cheeka.
Many social media posts and videos on YouTube lampooned or otherwise mocked Cheeka’s commercial campaign. Some of them were funny and original, while others were snarky and negative. For instance:
- You can see this concept satirised in “Wherever you go…I follow,” a spoof commercial (see it here: https://www.youtube.com/watch?v=Z0wQs8yQ9qk).
- A parody commercial (https://www.youtube.com/watch?v=6f7gWfUZDbs) shows a cow following a man about everywhere he goes. The commercial’s slogan reads, “Wherever you go…Gau Mata follows.”
- Here’s a parody commercial (https://www.youtube.com/watch?v=9X6Y2CLqgDM) in which a politician literally follows a voter around everywhere he goes, promising to keep his pledges no matter what.
You now know more about Cheeka the pug, the Vodafone dog, his name, breed, commercial campaign, and backstory. With any luck, you found this blog post entertaining and enlightening.
Feel free to leave a comment below if you like this article or if you have any questions or thoughts regarding the name Cheeka or other Indian dog names. Please get in touch with us so that we can hear all about your pet.
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